Everywhere I look, entrepreneurs are shouting about “authenticity” while proudly automating their voices with AI.AI stands for Artificial Intelligence. Artificial = fake. Authentic = real. So how did we convince ourselves that content pumped out by machines is somehow “authentic”?In today’s Zero to Something, I dig into the psychology of authenticity, why our brains can feel the mismatch, and what founders risk when they outsource their stories to algorithms.Because if authenticity is your currency, you can’t afford to counterfeit it.
Artificial Authenticity: Why Founders Can’t…
Everywhere I look, entrepreneurs are shouting about “authenticity” while proudly automating their voices with AI.AI stands for Artificial Intelligence. Artificial = fake. Authentic = real. So how did we convince ourselves that content pumped out by machines is somehow “authentic”?In today’s Zero to Something, I dig into the psychology of authenticity, why our brains can feel the mismatch, and what founders risk when they outsource their stories to algorithms.Because if authenticity is your currency, you can’t afford to counterfeit it.